The philosophy of the eNotus founders is very simple – this being that there is a considerable communications and comprehension gap existing between the understanding of business enterprises and their managements and those of the global institutions. This gap has become a greater problem in recent years as social media and activism has reached every corner of the entire globe. Even where business has good values and objectives it can easily be misunderstood due to the complexities of a global market and interconnected economies and an ever increasing number of pressing global problems.
eNotus felt that by bringing business thinking to table of the main global institutions and forums and at the same time seeking to have a more engaged interest by these institutions – a closer understating of mutual goals could find solutions that are more beneficial to societies and their citizens.
With projects like the MDGs of the UN and initiatives such as the Global Compact some progress has been made but many of these ideas including Shared Value programs do not scale and are seen by many as elitist and dominated by the usual players. As Trust and Integrity has become so critical to societal relationships and with trust declining rapidly across the globe it would seem that the simple philosophy of eNotus was and remains correct – but is even more urgent to address before any further deterioration takes place.
In 2015 the UN Strategic Development Goals ( SDGs) moved to the top of the UN’s global agenda. Development and Sustainability are very hard to separate and despite many complex events such as the war in Syria and the humanitarian refugee crisis, international priorities remain peace and stability. New challenges and a lack of growth in much of the West draws strong attention to the decline in jobs and the fears of greater automation and Artificial Intelligence making this worse. The digital future will be very different to even our immediate past and certainly the long period that followed industrialization, however human needs will remain basically the same. In this sense the original philosophy of eNotus will serve a valuable role in guiding the thoughts that shape business in new economic and political times.